Brand Newcastle is the city’s new marketing tool and its colourful logo will soon be seen across the city. The tagline “See Change” embodies a Newcastle in transition. On one hand, the city continues its rich industrial history, but on the other it grown into so much more – a world-class, vibrant, energetic and interesting place to live & work.
As reported in the Newcastle Herald, Newcastle City Council’s Tourism and Economic Development Manager Simon McArthur said the new brand would greatly help to reinvigorate the image of Newcastle.
“This brand will provide an opportunity to consistently promote the city for what it is today – a genuine, ever-changing, vibrant and energetic place that is home to hardworking people and world-class industries.”